Pillar 04: Future
Education
We help shape tomorrow's expertise and support educational initiatives, so sponsorship becomes a subject that's structurally taught, not just learned on the job.
Building tomorrow's talent.
Sponsorship is barely taught as a separate subject in Belgium. Those who work in it today have mostly learned it on the job through internships, through a job in marketing or communications that grew into a sponsorship role. BSA Education wants to make that pipeline more structural.
We map existing educational initiatives, support colleges and universities that want to include sponsorship in their curriculum, and actively focus on internships and first work experience for students showing interest in the craft. This way, we help build a next generation of professionals who already know sponsorship before they start in it full-time.
What this means in practice
Programme mapping
Of existing training and modules touching on sponsorship in Belgium.
Academic partnerships
With colleges and universities on guest lectures and case studies.
Internship support
Helping set up placements at BSA members.
Curriculum input
For marketing, communications and sports management programmes.
Who is this relevant for?
For educational institutions wanting to structurally include sponsorship in their offering, for students considering a career in the sector, and for BSA members happy to offer internships or give guest lectures.
Institutions
Support to bring sponsorship into the curriculum
Students
A clear path into a sponsorship career
BSA members
Access to motivated interns and future talent
The sector
A stronger pipeline of trained professionals